The Grit Behind The Glam

She’s the powerhouse behind America’s Sweethearts and the woman who turned Southern tradition into a global brand. Kelli Finglass, legendary director of the Dallas Cowboys Cheerleaders, brings her signature blend of grit, glam, and game day greatness to the stage live in Hattiesburg, Mississippi, on October 7 at the Lake Terrace Convention Center!

Known for her starring role on the iconic TV show DCC: Making the Team and the hit Netflix series, America’s Sweethearts: Dallas Cowboys Cheerleaders, Kelli Finglass continues to redefine what it means to earn the boots. She’s pulling back the curtain on the precision, poise, and passion that power the DCC legacy. This is more than pom poms; it is where Southern tradition meets unstoppable transformation. In her keynote, Kelli will share powerful stories that entertain and uplift, touching on empowerment, connection, and the evolving expectations placed on women—all wrapped in charm, grit, and signature DCC sparkle.

Forrest Health's Spirit of Women Annual Event, The Grit Behind The Glam, will be held on Tuesday, October 7, from 11:30 a.m. to 1:00 p.m. at Lake Terrace Convention Center in Hattiesburg, Mississippi. Tickets are $55 and include a complimentary lunch. Tickets go on sale August 4 for Spirit of Women subscribers and August 5 for the general public.

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